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What is the “Special Barbie Signature Event”?

Posted by helen on May 24, 2019

I’m no longer a Barbie Fan club member. I received this eMail urging me to join the Club again, so I can participate Mattel’s “special Barbie Signature Event”.

I wonder what it would be? perhaps a new platinum doll?  I won’t rejoin the club unless Mattel fully unfolds its “new plan”. I dont think you should place high expectations. we have seen all Mattel’s tricks already.

here is what Mattel has to say:

Barbie® Signature is about to try something new … something daring … something bold. In other words, something worthy of Barbie® and her stunning history as a global fashion icon!

We’re making the final preparations now, and we wanted to let you know that something big is in the works so you can get ready for it. Why, you may ask? Because YOU will play a starring role in the event!

Want to be among the first to know when we reveal the details? Check your email preferences here to make sure you’re on the list! If you haven’t signed up for our emails yet, just click here to get our email newsletter.

Every Barbie® fan around the world will be able to participate in the event. However, Barbie® Signature Platinum and Gold Status members will have access to something special, an exclusive opportunity that will only be available to members, and only for a limited time.

If you’re not a member yet, now is a great time to learn more and join! On top of this exclusive new benefit, you have the opportunity to save up to $120 every 12 months on dolls in the Barbie® Signature online shop, access to exclusive content, and so much more.

So get ready for a big announcement in the coming weeks. We can’t wait to share it with you!

 $20 or $35 isnt big money, I just don’t want to support a company that shows so little care about their products and customers.  if you really want us back, dont play hide N Seek games, put your plans on Table, and let customers see upfront.

3 Responses to “What is the “Special Barbie Signature Event”?”

  1. helen said

    Mattel adopted snake oil salesman style: “Barbie Signature is about to try something new … something daring … something bold. In other words, something worthy of Barbie® and her stunning history as a global fashion icon!” lol I mean, bring on the doll, let customers tell you if your dolls
    are daring or boring. 😦

  2. I agree Helen. I wouldn’t be forking out money to join/rejoin without knowing what I was getting. It sounds like they spend more money on marketing people than making quality dolls.

  3. Romona said

    I completely understand. I’m grateful for the wonderful Barbies that I’ve picked up over year.

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