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Archive for May 29th, 2013

Beaded Gown

Posted by helen on May 29, 2013

Its always a “nerve wracking” moment for many Barbie collectors when a new Platinum Label doll goes on sale. The topic is too old, I dont feel like talking about it anymore. Bottom line: Issuing platinum doll is a Marketing Strategy, the purpose is to create a sense of immediacy and exclusivity to attract public attentions, it enhances the “valuable” “hard-to-get” image of Barbie Collector Brand to arouse potential collectors’ interests and keep the old ones around. The higher its 2ndary market prices go, the happier Mattel’s Marketing Strategists are. The goal is not to let everyone have it but make everyone want it! If the price on ebay drops, it means the failure of their marketing plan. so don’t bash eBay sellers, Mattel is a part of the plot. Without eBay & other 2ndary markets, the “Barbie Collector” brand sales will drop by 15%-30%. the Brand may not survive at all.

Now you have seen the doll, as I said before, she looks like a Napkin Holder with a jeweled napkin ring. the bodice of the gown is made of black satin, the “Napkin” (drapes) is made of faux Dupioni. most “beads” are glued on, not sewn on. I peronsally think the simply-constructed gown and no-styling-at-all hairstyle make this doll worth much less than its price label bears. I would never pay high price for her in 2ndary market.

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