is Barbie a Good Investment?
Posted by helen on July 25, 2012
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The question has been brought up again & again for thousands of times, another discussion has just started on BFC.
it’s very much like you ask “will running a boutique shop make money?” The answer? — “It depends on who runs the shop”.
“is Barbie a good investment”? the better question is: are you a good investor?
if you are just a collector who buy every doll you like and expect them to bring you fortune in the future, most likely, it wont happen. but if you have a great sense of market and know what to buy and when to sell, then, making a few hundred $$$ out of Barbie each year is quite possible. The returns is certainly much better than your saving account with citi bank. Lets take 2012’s products for example, some one I follow closely did these things:
1. bought 3 Rush of Rose Gold and sold them IMMEDIATELY to international buyers for $267 each —she was so proud and posted she got 3 Rose Gold for sale and people HATED it so much, I defended her and I was attacked, too. these nasty comments are still on my Facebook wall
2. purchased 2 Fantasy Mermaid from BC, one sold on Amazon for $375, the other on eBay for $300
3. purchased “Royal Wedding Gift set” from etoys for $79.99 and sold on Amazon for $178
4. purchased walking suit on Amazon for $74 and re-sold it on Amazon for $150 one week later.
5. purchased empress of aliens $80 from BC and sold on eBay for $259
6. …. etc.
now you see the growth of $$$ Barbie brings. Can you do it and what makes you a “barbie investor”?
1. you have Great sense of market: like picking the stocks, you know which one to pick. you don’t buy cheerleaders as they look sweet, you dont buy hope diamond as she is very 40s, you dont buy Gala gown as she is so regal… you buy what the markets like. this may be the hardest part, it takes some professional trainings, years of experiences and some instincts as well. we can write a 1000-page book about it.
2. you know the Timing: Timing is very important. the price goes up and down, you dont wait for 10 years to sell, you know when to drop the bomb then move on. the Royal Wedding set is 99 on BN web now (was 89 last week) and Walking suit is $70 on Wal-Mart. if you buy now and want to make a few bucks on the very next day, its not going to happen.
3. your are very resourceful & informative: you know which doll is or will be hot as newly baked cake, you know where to find low prices and where to sell at high prices. An average collector may not have the sales channels and customer bases . if I want to sell my AA debut, I’d put her up on eBay for $69. but a gentleman who has some special customer groups sold it for $200 on his very own website. I also saw an eBay seller sold 36 Platinum Cher dolls on eBay, price ranged from $300 to $500. the doll was TRU exclusive, original retail price was $34.99 each. I am sure you & I dont have such connections and resources to obtain so many platinum dolls. it wont happen only b/c you are internet sassy, you must have some helps from someone who works at TRU
4. you are hardworking: it takes so much more work than you can imagine to research, buy & sell. Investment is not that you buy a bunch of dolls and save them in the storage, you think by the time you are ready to pass them down to the next generation, they will have great values, that is wrong–you have inventory, not investment. being an investor, you have to be “dynamic” –keep your dolls moving, every Barbie is “gal on the go”: the quick turnovers help you generate great value.
5. your are open-minded: The market trends are ever-changing, you have to open your mind to every change: new knowledge, new products, new trends, new collecting groups…. you may HATE lots of dolls and dont even want to look at them, but they may have the best value. your personal taste isnt important, you need to be market oriented.
it has nothing wrong that you buy dolls only b/c you love them. I have to say you are lucky that you can have what you like without going through troubles and hassles to be “an investor”. For these do want Barbie to pay back some $$$, life is full of opportunities, grab them!